sooo 2008

just Richard Rolle’d my forty or so sophomore humanities students who were looking for the fourteenth-century English mystic, to do some last minute extra credit.

not cool for at least three reasons, I know.

little flowers

San Diego de Alcalá &
San Juan Capistrano Missions

say it with flowers

It's a sentiment that appeals to every man and boy, and people bought flowers that never bought before. We hope to make it a holiday for the United States. Crowd it and push it; it has Decoration day beat by a mile, and comes when flowers are cheap and plenty.
 Florists' Review, 1908

Well, what have you started to help along Mothers' day? Seen the mayor about issuing a proclamation? Called the ministers' attention? Spoken to the local newspapers? We can't expect ready-made flower days--we've got to do something to work them up.
Florists' Review, 1910
 
For the success of the "day," we are to credit ourselves, us, we, the members of the trade who know a good thing when they see it and who are sufficiently progressive to push it along--Mothers' day is ours; we made it; we made it practically unaided and alone.
Florists' Review, 1913

There are a number of these days in the year, but not too many certainly for the florist. Anything that operates to give him more of these holidays does just so much to put more money into his pocket and make the new home or the new automobile that much more certain.
American Florist, 1914

Let every one boost Mothers' Day--talk it up, make a fuss about it, believe in it, get enthusiastic over it. The sentiment is here; it is only waiting to be awakened. Get together, boys, and arouse it.
American Florist, 1915

All the other holidays of the year have features that are taken advantage of by various lines of business, but the second Sunday in May is purely a floral holiday, which can and should be made of great advantage to the entire trade.
American Florist, 1919

In some communities, flowers have been furnished by the trade so that each Sunday school scholar is given one to wear; this being another form of advertising and trying to make the custom universal.
American Florist, 1920

Are you a real, live wire, wide-awake florist? If so, how are you preparing to augment your sales on Mother's Day? Have you advertised it, talked it, preached it, sung it, then followed the same route over again?
Southern Florist, 1920

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